Amazon was initiated in July 1994 by Jeff Bezos. Initially, Amazon was not a retailer for all products. The company focused on selling the books out of Bezo’s garbage and later after some years, the company starts to sell everything from toys to clothes to furniture and much more. It was a good model and was extended by the Kindle book reader/computer launched in the year of 2007. Amazon was started with a name as “cadaver” and later it was changed after a year and the company went online as Amazon.com in 1995.