The websites and applications enable the users to create and share the content or to participate in social networking. The social media marketing statistics for 2017 are,
Facebook:
The statistics of Facebook users are 75% of male internet users are on Facebook as well as 83% of female internet users. And 22% of the world’s total population uses the Facebook.
Instagram:
The 32% of teenagers are on Instagram. The female internet users are more likely to use Instagram than men, at 38% vs 26% and the most Instagram users are between 18-29 years old.
Twitter:
The 81% of millennials check the Twitter at least once per day.
Youtube:
Youtube reaches more 18-34 and 18-49 years old than any cable network in the United States. Just 10,000 Youtube Videos have generated more than 1 billion views.
Snapchat:
In Snapchat over 400 million snaps are shared on Snapchats per day.
Pinterest:
93% of Pinterest users use the platform to plan or make purchases.
Linkedin:
The average Linkedin user spends 17 minutes on the site per month. And the 39% of Linkedin users pay for monthly premium accounts.