Website Optimization:

Web performance optimization is always that should be in a top priority, especially when there is much competition in an online. The web performance that it refers to the speed in which web pages are downloaded and displayed on the web browser of the user’s. And web performance optimization is the chance about increasing web performance.

It is used to fast the website download speeds have been shown to increase visitors retention, quality and the satisfaction of the user, especially for users with slow internet connections and those on mobile devices too.

The importance of having your online store up and running 24/7 cannot be understated. What I mean that there’s no room for downtime. As an owner, you can’t afford to have a slow loading website, of course. And if you’re not careful about your store’s performance, you’ll start to lose customers and a lot of revenue.

Here are some e-commerce tools that will help you improve your store’s performance.

W3 Total Cache

W3 Total Cache (W3TC) is one of the best WordPress cache plugins out there. If you have your online store on WooCommerce, W3TC is a must-have for enhancing your store’s performance.

A cache plugin like W3TC generates static HTML pages of your web pages and saves it on your server. Every time a user visits your website, the cache plugin displays the saved HTML page and not the heavier WordPress PHP scripts.

ShortPixel Image Optimizer

Your online store is, of course, host to tons of images that can take a lot of space and can slow down your website. Optimizing your images, though, can help improve your store’s load time and optimizing its performance.

ShortPixel Image Optimizer is a great e-commerce tool to optimize your store’s images and improve its performance. You can either optimize images from your WordPress media library or you can use ShortPixel bulk image optimizer to optimize them all at once. The tool compresses the images by reducing their sizes without losing any quality.

Read my review of ShortPixel Image Optimizer if you want to more about this amazing tool.


Your website’s load time on your visitor’s browser depends on the speed at which your website’s data is delivered to their browser. Therefore, you obviously want a server that transfers your data in the shortest possible time for reduced load time and optimized performance. A CDN, short for Content Delivery Network, is just the right tool for that.

And speaking of CDNs, Cloudflare is one the best ones out there. Its performance enhancement uses a global delivery network which makes your store perform at an optimum level no matter where your visitors are coming from.

Cloudflare comes with a free plan, but if you want to go pro, you can choose one of their 3 paid plans for bigger projects.

GT Metrix

Surely there has to be a tool that helps you keep all your optimization efforts in check, right? Luckily, there is. With GT Metrix, you can test your website’s speed to determine whether your optimization efforts have been fruitful or if you need further improvements.

GT Metrix is a highly useful tool that not only pinpoints where your site needs improvement but also offers suggestions that help you further optimize your website.

We hope this article helps you to know about E-commerce tools for website performance optimization. For more information, kindly follow us on social media like Twitter and Facebook and for video tutorials, subscribe to our YouTube channel ServerCake India.

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